The Power is in Your Hands

The Kootenai Alliance for Children and Families (KACF) is excited to announce this year’s Spot On Media Contest winner, Kylie Worley, a freshman from Post Falls High School. Not only did Kylie win an iPad Mini 2, but her winning substance abuse prevention concept has been professionally produced into a television commercial, radio commercial and print and social media campaigns.

This year’s campaign message is, “The Power is in Your Hands.” The meaning behind the campaign is this — as a youth, you have the power to make choices. The choices you make can impact the community and the world for better or worse. Your choices have a ripple effect. One good choice can influence and inspire others to follow and spread the good. One bad choice can do the same. Ultimately, the power is in your hands to choose.

The Spot On Media Contest engages local youth in the creative process of developing a drug prevention campaign. The contest gives students the opportunity for their voice to be heard throughout the community. The project not only involves youth in the creative process of taking an idea and turning it into a campaign, it also gives them a positive activity to do with their friends.

“As a father of five young kids, I want them to have a positive future,” said Ben Tran, founder and creative director of Tran Creative, the local company that designed the winning ad. “Tran Creative is passionate about these types of legacy projects that could impact our local community. These days, the youth, young men and women face many challenges. It feels good for us to be a friend and have a hand to encourage and perhaps inspire a person or two to become someone who could spread the good deeds and be a positive influence in our community.”

Students were asked to create a 90 second video describing their concept for a youth substance abuse prevention message that they would like to share with the Kootenai County communities. Over 20 students from Kootenai County participated in this year’s contest. As part of the Spot On Contest, all students were invited to participate in the production day. Production day is a chance for the students to be a part of transforming their message into a media campaign that included producing a television commercial.

“The community really comes together for this project,” said Jessica Godderz, Spot On Contest Coordinator. “The local businesses and media support the program by significantly discounting their services, the schools and youth organizations help promote the contest, and parents as well as the community as a whole come together to encourage the youth to participate in the program.”

The Kootenai Alliance for Children and Families has run the Spot On Media Contest annually for six years and plans to continue hosting the contest. For more details on the Spot On Media Contest and Campaign visit www.kootenaialliance.org.

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