Reducing Back Pain

Daily, we place tremendous strain on our necks and backs. We use worn out pillows, hunch over our computers, strain to watch videos on our small cell phones, and never adjust our vehicle seat when driving. Back pain is a reality for just about everyone, but a local manufacturer in Coeur d’Alene is able to eliminate it, one happy customer at a time. Since 1980, McCarty’s Sacro Ease has manufactured posture correction products here in North Idaho. Chief Operating Officer Kerry Cordova has spent the last 31 years with the company and has seen firsthand how their products change lives. “I’ve had people literally call me up in tears and say ‘thank you, you saved my life,’” said Cordova.

The root of most back pain is the result of strain stemming from bad posture. The McCarty’s Sacro Ease is a custom fitted product that not only provides lumbar support, but corrects posture as well. Happy customers use them in their vehicles and office chairs and soon report better posture and feeling better in general. “I have a customer who brings it everywhere he goes, including on flights,” said Cordova.

Manufactured here in Coeur d’Alene, the Sacro Ease is the only bendable back product in the world. It is custom bent to your back and the angle of the car seat or office chair. A team of 17 helps pump out 300 products a day that are sent across the nation and around the globe. McCarty’s uses their own blend of memory foam that isn’t as sensitive to hot and cold and also manufactures the rubber support that is put around the steel frame to help absorb vibration in the road while driving. Steel is cut on-site and customers choose a color from fabric made just for McCarty’s. It’s sewn and assembled locally, and you are custom fit on-site to make sure it’s the right fit for you. “I will go with a customer to their car or have them sit in an office chair and find out where their lumbar is. I then bend the product to a perfect fit for each person,” said Cordova. McCarty’s manufactures many different products to fit each customer’s needs.

Cordova says it’s a combination of several factors that keep their business growing. “Number one, bad highways. Number two, baby boomers abusing their bodies. Number three, car manufacturers continuing to make poorly designed seats that offer little support,” said Cordova. Cordova recalls stories of their products helping with relief of scoliosis, chronic back pain, and they have even prevented people from having painful surgery. “I believe in the product and the hard working people working here,” said Cordova.

When traveling to vendors, Cordova makes sure to continually train sales staff. She calls on durable medical equipment stores, physical therapists and chiropractic offices, Relax The Back Stores and Healthy Back Stores. The products are also sold online at Amazon, Brookstone, and Wayfair, relax the back.com, healthyback.com and other sites.

In Coeur d’Alene since 1980, and in business since 1940, the company is involved in the community; sponsoring tables for local organizations like CASA, donating to the Coeur d’Alene Chamber’s annual Awesome Auction, and supporting senior class parties to help keep graduating seniors safe.

The owners of the company, Dr. Bret and Michele Dirks, are involved in the community as well as they take teams to serve in Honduras alongside the Hondurans through their nonprofit Honduras Impact in areas of mobile medical and dental clinics and education.

We try all sorts of medications, stretches, adjustments and other tools to eliminate our back pain, but perhaps it’s just as simple as sitting the right way. The Sacro Ease can get you on the right path to eliminating back pain and living a more enjoyable life. Comfort is just a sit away!

McCarty’s Sacro Ease

3279 Industrial Loop

Coeur d'Alene, ID 83815

208.765.8408

www.mccartys.com

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